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Why Choose AFS

"Action Food Sales has served as a sales and marketing food broker for Land O’Frost for nearly 30 years. During this time, Action has been responsible for driving and supporting our very aggressive growth agenda in a mature and competitive category.   Action Food Sales' commitment to our business and deep understanding of the market place is largely the reason for our outstanding sales performance over the years, and for the resulting increase in profits for our business. Action Food Sales is easy to work with, thinks creatively, and effectively communicates actionable ideas and opportunities.  Action Food Sales is a true business partner and not just a sales organization and thus has my highest endorsement. "
- Reggie Moore, Senior Vice President Sales, Marketing & Innovation - Land O' Frost

"Our partnership with Action Foods Sales, which began over a decade ago, has been an important factor in the growth and success of Carolina Pride Foods over this time period. This has come about through the driven desire to succeed from John Nilsson and his front line sales team. Of equal importance has been the highly competent and effective supporting staff at Action that works behind the scenes to make the administrative aspect of our business run smoothly. We look forward to the many successes that we have yet to accomplish!"
- Vice President of Sales - Carolina Pride

"Over the years, Action Food Sales has developed excellent relationships with virtually all key departments and at every level within our customers’ organizations. As a result, their follow up and execution after headquarter appointments matches the level of their preparation, which is excellent. Their retail execution is also top-notch. We rely on Action’s experienced and capable retail team to represent us at resets and to ensure our product is properly displayed, tagged and rotated. To top it all off, their office staff is friendly, effective and easy to work with. Action Food Sales is a highly trusted and valued member of our team."
- Eric Esch, SVP of Sales and Brand Development - Hickory Foods

"Action Foods has been a strategic partner of Seafood America’s for over 15 years.  Their knowledge, professionalism, and market approach drive results at a HQ and store level.  The Nilsson’s relationships and leadership in the market and dedication to their customers are second to none and we look forward to the next 15 years partnering with them.”
- Matt Burke, Vice President - Seafood America

"Action Food Sales represented Ball Park for 15 years and took Ball Park brand Hot Dogs from a 5 share point to a 30 share point in less than 9 years. Action Food Sales became our largest broker and their desire to sell and obtain authorizations was second to none"
- Greg Sykes, Former President - Ball Park Brands

"John Nilsson and team delivered 100% of the time! Action Food Sales gave us the support we needed at retail and HQ. They have quality people on the street making things happen as well as being exceptionally well connected at all customers. If you want a broker that delivers on goal, provides in-depth market solutions, and knows how to get things done... my recommendation is Action Food Sales!"
- Steve Purdy, Former VP of Sales - Jimmy Dean Foods